Welcome to ANC MELBOURNE PTY LTD
Growth

Growth

Our perspective on Strategy

Effective strategy cuts through complexity. It reveals the market opportunities to be pursued and the capabilities needed to win. It unifies and inspires people and sets the parameters they need to deliver value to the business, to stakeholders and to customers

However, the mere presence of a strategy does not guarantee business success. Instead, it is a strategy’s maturity or “strength” that is correlated to financial outperformance. Companies who have got their strategy right (those at the top of their sector) deliver capital returns on average 30 times better than the middle 60% of companies who struggle to return their cost of capital.

  • Insight Based

    Strategy must be built on a deep, ideally proprietary, understanding of industry dynamics across customer preferences, segment characteristics, evolving trends and competitive dynamics.

  • Advantage Building

    Strategy must build not merely articulate competitive advantage. Healthy strategy makes "big bets" that develops differentiation or scale compared to competitors.

  • Adaptive

    The speed of market and industry change requires that organisational strategy is a iterative process capable of identifying and capturing opportunities as they arise.

  • Resilient

    Business is a multiplayer game on a three dimensional playing field - great strategy has been stress tested to checkit can stand up to unexpected attacks and shocks.

  • Organisationally Aligned

    Strategy can only ever be effective if the organisation has been aligned to it. This means alignment of projects, resources, incentives and messaging.

  • Execution Ready

    An execution ready strategy is accompanied by a detailed implementation plan, comprehensive change program and a single minded executive determination to bring the strategy to life.

Delivering your vision

Our people leverage innovation, know-how and insight to develop unique perspectives and pragmatic solutions to complex issues.

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